Fello
CoinFello (formerly HyperPlay). Head of Product. Aug 2025 to Present
coinfello.com (opens in a new tab)Android app on Google Play (opens in a new tab)
An AI agent that takes real actions with real money. You ask in plain language, approve the plan, and Fello executes it or keeps working in the background.
What I did
- Led Fello from preset tools and one-off integrations to async automations across three major versions in six months.
- Designed how people stay in control: they choose how much Fello does on its own, and it acts unattended only from a separate wallet they fund.
- Rebuilt onboarding around a plan people approve before anything moves.
- Extended Fello to other AI assistants, including Claude Code and Grok Bot, through an MCP server and an agent skill.
- Drove growth through Strategy Templates, partner rewards campaigns with Monad, and a rewards and referral program. Wrote the PRFAQ and designed incentives that favor real users over short-term reward seekers.
- At HyperPlay, led player and developer experience for the game store, quests, an in-game wallet overlay built with MetaMask, and Telegram community features, and ran Mantle Games Fest, a partner event with a 300K MNT prize pool.
Outcome
- Fello has run $815,000+ in agent-executed transaction volume and 2,200+ live user automations since the February 2026 soft launch, across 8,500+ unique wallets.
- Fello runs from other AI assistants through an MCP server and an agent skill.
More screens
Ask, then approve
Fello asks what it needs to know, lays out the plan, and waits for a yes before anything moves.
Staying in control
People choose how much Fello does on its own, and it acts unattended only from a separate wallet they fund.
Portfolio and positions
Shown here with sample data.
Strategy templates
Backtested strategies people can run from chat, reviewed by CoinFello.
Rewards and referrals
A rewards and referral program, with a partner campaign on Monad.
