Cami
Privé (formerly TravelMoney). Fractional Head of Product. Aug 2025 to Present
withprive.com (opens in a new tab)
A shopping agent that finds you the best deals on luxury goods. They're sourced directly from Europe to pass along the tax savings, then shipped straight to your door in the US.
What I did
- Led product for Cami, an AI personal shopper customers text on iMessage.
- Reset product direction as the business evolved from TravelMoney into Privé.
- Extended Cami to other AI assistants, such as Grok Bot, through an MCP server.
Outcome
- Privé grew to 2,400+ signups in under 10 months, including 1,400+ in a single launch month.
- Customers text Cami on iMessage, and can also reach it inside other AI assistants through an MCP server.
More screens
From a text to a checkout
Customers text Cami. It replies with pieces, prices, and a link to buy.
The shop
A marketplace with Cami's box on every page.
The website
Prototypes
Experiments on earning a shopper's trust before asking them to sign up.
