Berkshire Hathaway HomeServices
HomeServices of America (Berkshire Hathaway). Director of Product Design. Oct 2017 to May 2019
A shared platform for 43 brokerages and 43,000 agents: a consumer website, a Salesforce CRM, and a proprietary CMS.
What I did
- Managed 27 people across 4 teams, and scaled the product team from 4 to 16.
- Kept 43 brokerages on one system while each market stayed distinct, launching first with BHHS Kansas City Realty as the early adopter.
- Designed the analytics plan that gave HomeServices data across all of its brokerages for the first time.
Outcome
- Onboarded 43 brokerages and 43,000 agents onto the platform my team built.
- Agent sentiment about the brokerage rose 150% within 30 days in Kansas City, against a hypothesis of 20%.
More screens
The website
BHHS Kansas City Realty launched first, as the early adopter.
Merlin, the agent CRM
Built on Salesforce, and shown here with sample data.
Research
Card sorts and tree tests that led to the proposed navigation.
